Collaboration of GEIDAI FACTORY LAB and WOW! Lab
Fuori Salone 2018 / RESONANCE MATERIALS Project
About the displayed works
Fuori Salone 2018, Milan Design Week 2018, 17th to 22nd April 2018
GEIDAI FACTORY LAB (Chief Manager, Fujiwara Nobuyuki / Tokyo University of the Arts) and WOW! Lab (Chief Manager, Tatsunori Fukuda / Murayama Inc.) collaborate in their exploration of the theme: "Making an Impression by integral effect of sound, color and medium." This year, we are excited for the opportunity to exhibit our works based on this theme at the "Milan Design Week 2018, Fuori Salone 2018"
Five emerging artists belonging to GEIDAI FACTORY LAB at Toride Campus of Tokyo University of the Arts will present the space as the wonder of creation combining different materials through their craftsmanship and Japanese traditional aesthetics with the support of WOW! Lab. They will present the Japanese aesthetic sensual space, "EXPERIENCE Design" in Tortona, Milan, where works of art from across the globe are exhibited.
We look forward to seeing how the materials will resonate with each other and how people will react to the impression. We hope they will enjoy the experience of the "RESONANCE MATERIALS Project," which is an industry and academia joint research project.
The Pursuit of Human Emotion
We were connected through a sort of "karma" at Tokyo University of the Arts, and that is where the project of "connections between people=shared sympathy" through art was started. We believe that the generation of emotion and the necessary research activities lead to more and more new connections, which is in fact the essence of inspiration.
For this reason, we have deliberately chosen Milano, a place where many people who do not know us will gather. How will Japanese art be understood? What kind of connections will it bring about? Furthermore, how will it be perceived from Japan? Through this project we plan to test the theory of EXPERIENCE Design.
Please look forward to it.
RESONANCE MATERIALS Project in Fuori Salone 2018
OPEN DATE
Date: 17th to 22nd April 2018
Place: Fuori Salone 2018, OPIFICIO 31, via Tortona 31, Milan, Italy
Co-organizers: GEIDAI FACTORY LAB, WOW! Lab
Support: Tokyo University of the Arts, Murayama Inc.
Press Preview Day
Date: 16th April 2018, 2PM to 7PM
Place: Fuori Salone 2018, OPIFICIO 31, via Tortona 31, Milan, Italy
*note: This event will be conducted ONLY in English.
Project concept
Five emerging artists belonging to GEIDAI FACTORY LAB of Tokyo University of the Arts, with the support of WOW! Lab, will, through the redevelopment of traditional Japanese aesthetics and craftsmanship and the combination of materials, suggest the potential of the amalgamation of these elements. They will present the Japanese aesthetic sensorial space, "EXPERIENCE Design", creating shared experiences for those visiting the space together.
The Passions in RESONANCE MATERIALS Project
Therefore the materials influence the interior space through the art piece itself and the effect this has on the body.
Japanese religion is based on polytheism. “God of eight million” is a phrase which expresses what we Japanese believe and means that every object possesses the spirit. Art is originally the method of conveying the spirit into the object. Today our lifestyle is rapidly changing in a way that we cannot quite grasp because technology and IOT develops outside of our personal control. Within such a reality, to what degree can we actually rely on our physical senses?
This project encourages us to shift our perspective onto tangible material as opposed to the societal view which is dominated by the virtual medium. We mediate through art and try to realize the revival of the sensory experience and convey the character of resistance to being shaped and formed that the materials inherently posess. By being sensitive to the inner voice of the materials; glass, cloisonné, stone, manicure, steel, brass, stainless steel, wood (camphor tree, Japanese cypress etc.), the process of creating the pieces become an integral part of the art object. This approach may be valuable in forming a better understanding of the materials themselves and thereby a better understanding of the objects created. Our aim is to connect and create a platform for cooperation with all who are intrigued by the concept of this project. This project begins here in Milan Design Week 2018 by perceiving the internal communication of the materials from the Japanese point of view.
Please touch and interact with the pieces.
When touching the objects, it is more than just the materials that are being experienced. The objects resonate with the complex handling performed by the artist, the traditional techniques used to combine the materials and the artists’ creativity. This evokes a value of sympathy to the processes and materials between the works and the audience.
In this project, the shared moments experienced by the audience within the space and with their interaction with the objects assists in the recognition of the value of such experiences and encourage the pursuit of similar future events.
